Marketing Essay Example | Topics and Well Written Essays - 3000 words - 16

Marketing - Essay Examplempetes with international brand giants already established in the market place and open up the domestic living space to local companies is the problem Chinas beverage industry must currently face.Wahaha Company was established 10 geezerhood ago. From the initial development of a school-run factory to Chinas national backbone of the beverage industry, Wahaha has become one of the few beverage producers in the country to meet the repugn of leading international brand companies. Although Wahaha Company built factories producing the worlds top five beverages and foodstuffs of Danone Group, and exports products to the United States, Canada, Italy and other countries, Wahaha has always maintained a score focus on the domestic market rather than to develop the international market. This article will analyze the international beverage industry market and research the internationalization road of Wahaha Company in building a strategic vision for the Chinese bever age industry to develop their international market.Corporate-level international melodic phrase development strategy is based on the internal and external environmental analysis to determine intention to enter new countries and regions. The international strategies of the corporate focusing level will need to determine the specific elements of how they wish to enter the chosen market (Michael E. Potter, 1997). Corporate business-level generic strategies are divided into three types boilersuit cost leadership strategy, differentiation strategy and focus strategy.It relates to market entry and market expansion strategy research. As the Wahaha Group is still a comparatively young company with limited experience in international business, it should choose a waterfall model to enter the market in the early map of internationalization, expressed in Appendix 2.For the present, Wahahas entry into the U.S. market has a certain trade foundation and marketing relationship, and the U.S. mark et demand is large with heights degree of